Yellowpop Product Platform

A woman with long dark hair smiling in profile next to a yellow neon sign that reads "SMILE" on a white wall.

The Challenge

Yellowpop was at a pivotal point in the growth of their young business. Having secured series A funding, they needed to create new LED neon designs that demonstrated a more individual sense of their brand identity.

Together, we established the need for a much more ambitious product platform for their business aimed at achieving the growth they are looking for and to land their ambitions for the brand.

The Solution

By identifying the key elements that drove success in Neon products, we proposed a broader collection of home decor and lifestyle products. 

Text on a white background reads 'A set of product principles and priorities designed to deliver the business plan' in bold purple letters.

Working alongside branding agency Koto as they built out the brand platform, we developed a comprehensive Product Platform- a commercially focussed product strategy and a defined creative identity and visual language to drive the product range as it expands and evolves.

A person holding a glowing smiley face mask made of orange neon lights at night.

The Outcome

The brand now has a set of product principles that work in harmony with the brand platform. 

They use the current strengths of this LED Neon business, with the breadth and longevity to carry the brand into the next stage of growth. The vision-  to a full home and lifestyle brand.

Two people sitting on the floor in front of laundry machines, eating pizza and wearing gray hoodies. One person is a man with a cap, and the other is a woman with curly hair. The background has a sign that says "Dress Like The Gang" with additional handwritten notes.
A basketball with a two-tone design, half green and half dark blue with white splatter pattern, and the word 'CHANCE' written on the green section.

The work included creative ideation of a promo video for a Keith Haring Foundation collab. A collection of new neons is just the beginning. Watch this space for more to come.

Neon sign of a happy face with a smiling mouth and two round eyes.
A green background with large purple text listing various activities and items, including skate, BMX, swimming, pools, ping-pong, tacos, pizza, avocado, kombucha, cereal box, coffee, Starbucks, Trader Joe's, plant-based, milk, hot-dogs, donuts, sushi, cats, plants, botanicals, bodies, hands, faces, childhood icons, Mickey Mouse, The Simpsons, Tom & Jerry, Puffa-jacket, Adidas, Vans shoes, medication, road signs, motel signs, architecture, urban material, vintage flyers, posters, Greenpeace, pop art, speech bubbles, Kapow street art.