About Ruth
I am a creative leader, with a track record of working at a senior level to deliver growth and build brands through on-point and innovative product and brand programs.
I champion playfulness to spark creativity. With a knack for combining creative and consumer insight with data I am expert at applying design-thinking practices to make the workspaces I run fun, innovative and effective.
A sustainable Approach
A genuine passion for building sustainable practices in my work has included steering corporate strategy and commissioning formal Lifecycle Analyses as well as implementing best-practices for design and source. I am a Design Council Expert supporting their mission of Design for Planet. And I am a Trustee of a fund supporting organisations in the global south working at the intersection of climate change mitigation and social justice.
“Ruth is a passionate design leader with an ability to blend creative innovation with strong business acumen. During her time at MOO, she infused the company with a renewed sense of creativity and introduced forward-thinking ideas that enhanced the depth and diversity of our product offerings. Ruth also introduced new approaches to our brand, business strategy, and operational processes. Her passion for design and her strategic insights have left a lasting impact.”
In the press
I was named in Marketing Week’s top 50 CX professionals, and as one of Creative Pool’s top 100 influencers. I have won various awards as well as judging D&AD, Design Week and Creative Pool awards, alongside appearing as a speaker at international events, in the press and as Mary Portas’ guest on BBC Radio 4.
Commercial Delivery
From 2013 I led Made.com product design from punchy start-up to one of the world’s fastest growing design brands through to IPO, via three new collections a week, several new product categories and a crowdfunding platform for emerging design.
As VP Design at MOO I led all things design and creative for the business, spearheading the strategic diversification into a new market area by building and leading a New Products team, an agile process and a multi-year product strategy & creative direction, alongside delivering a brand strategy and identity refresh.