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This included various bestsellers for Made.com, created by designers who went on to be regular collaborators. The platform was regularly featured in the press and continued to be a talking point amongst customers and design professionals. https://images.squarespace-cdn.com/content/v1/5bd9d744c258b457d28440ba/30bae9bd-5765-4e94-885f-e0665c6684a1/Screenshot+2023-07-05+at+10.40.13.png Talent Lab for Made - A Distinct Identity The identity was aligned with the main site but with a more punchy attitude. The solution was to work with the key made.com fonts, but use a bolder version. We developed a two colour design with the aim of changing the colours for each collection. A colour outline for the site meant that users would know when they were on the Talent Lab micro-site. And the lock-up logo used this same border motif. https://images.squarespace-cdn.com/content/v1/5bd9d744c258b457d28440ba/f8695a7a-17b6-4dd2-bbd7-25b544965bb4/Talent.Lab_final.logo_ANIMATED_PINK.gif Talent Lab for Made - The Challenge https://images.squarespace-cdn.com/content/v1/5bd9d744c258b457d28440ba/7da564d4-b061-4de5-b74f-0cb120b0848a/Screenshot+2023-07-05+at+10.37.49.png Talent Lab for Made - The microsite https://images.squarespace-cdn.com/content/v1/5bd9d744c258b457d28440ba/9beef1d7-ab5d-4e89-a583-d514311bec5f/TALENT-LAB_SHOT_02_0128+copy.jpg Talent Lab for Made - The Solution The result was Talent Lab, a crowdfunding platform for new design with an ambition of launching up to 200 new designs each year. https://images.squarespace-cdn.com/content/v1/5bd9d744c258b457d28440ba/f8695a7a-17b6-4dd2-bbd7-25b544965bb4/Talent.Lab_final.logo_ANIMATED_PINK.gif 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